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Sunday, July 7, 2013

Random Buzz - Barnes & Noble's Nook Causing Frustrated Customers

Defective Nook software may be costing Barnes & Noble millions of dollars in sales.  Nook owners attempting to buy e-books are frustrated by B&Ns failure to address a problem with credit card authorization.  An hour or two after buying and downloading a Nook book, users receive a message from B&N telling them that there was a problem with their credit card, and their recent purchase was decline by their card issuer.  The Nook book is frozen, preventing the buyer from continuing to read it until B&N re-submits the purchase to the card issuer a week later!  Can you hear the sound of thousands of Nooks being tossed out of windows?

When contacted, card issuers tell customers that the problem isn't with their credit card, it's with Barnes & Noble.  This problem has been simmering away for months.  The Nook, rather than being the future of B&N, may turn out to be the undoing of this once popular brand.  Why B&N hasn't fixed the problem remains a mystery.  Could it be that this once solid company no longer has the resources to save itself?  Bloggers have been talking about this problem for a very long time.  It seems unlikely that B&N would just ignore the cost in lost sale and lost customers IF they had the wherewithal to fix it. 

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